My favorite memories in marketing are when I realize that I’m thinking like a total idiot.
Continue reading “The Difference Between Junior Marketers and Senior Marketers”The Difference Between Junior Marketers and Senior Marketers
What’s The Difference Between B2B vs B2C marketing?
The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer is (1) it’s only accurate some of the time and (2) it’s not actionable advice.
Most marketers – and recruiters – think way too rigidly about B2B marketing vs B2C marketing, thinking that they’re completely different disciplines with no relevant overlap. This is wrong.
If you really want to understand the “difference” then we have to look at the question from another angle:
Continue reading “What’s The Difference Between B2B vs B2C marketing?”How Brands Grow: A Short Summary
Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as a marketer, did not know.
Sharp is basically like: “Hey marketers, your model of how marketing works is all wrong. You’ve been trained that good marketing and brand growth comes from emphasizing emotions, positioning and loyalty. But it doesn’t work like that.”
Continue reading “How Brands Grow: A Short Summary”High Output Management: 3 Key Concepts From The Book
Andy Grove’s High Output Management (1983) influenced a generation of leaders in Silicon Valley who could relate to Grove’s systems-and-processes engineering approach to management.
The result is a unique book that treats the idea of “management” as a hard skill — focused on outputs, objectives and results.
In this summary, we’ll go over 3 of my favorite concepts from the book:
Continue reading “High Output Management: 3 Key Concepts From The Book”Digital Marketing in the Philippines: The Land of Social Media Superusers
You can wrap your head around digital marketing in the Philippines by understanding 3 things:
(1) Filipinos are the world’s #1 social media power users
(2) Filipinos are always on their phone, and
(3) Filipinos really really like watching videos
Digital Marketing in South Korea: A Crash Course
How does digital marketing in South Korea work?
In a word: differently.
South Korea is one of the very few countries where Google isn’t the dominant search engine, and because of this any many other reasons, has developed its own unique marketing ecosystem.
Continue reading “Digital Marketing in South Korea: A Crash Course”Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of
Zoho has quietly become one of the biggest SaaS companies in the world: they have roughly 7,000 employees and an estimated $500M in annual revenue as I write this in June 2019.
That puts them in the same neighbourhood as Xero, Slack, HubSpot, Box and Zendesk — other companies I’m sure you’ve heard a lot more about.
Zoho is an interesting company to study. On the surface, they’re just another company in the competitive company collaboration space. But dig deeper and you’ll find several intriguing stories, as they’ve deliberately taken a different path than most software companies and thus have a unique approach.
Continue reading “Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of”How To Set Successful Marketing Team Goals (3 Frameworks)
A good goal-setting framework motivates your team to strive for performance and achievement, while identifying the best way to spend your time and resources.
But it’s not enough to just hit your goals:
Achieving your goals should be helping you drive the business forward.
It’s all too easy to set vanity goals (get 10,000 followers on Twitter) that have no effect on the business. Or to set marketing goals that aren’t aligned with other teams.
That’s why picking the right framework for setting team goals is so important.
Continue reading “How To Set Successful Marketing Team Goals (3 Frameworks)”How To Create a Marketing Budget (5 Methods)
I’m guessing you’re here because you’re trying to figure out how to create a marketing budget, and are a little frustrated because the other blog posts you’ve seen about marketing budgets aren’t useful.
I know your pain. That’s why I wrote this post.
Continue reading “How To Create a Marketing Budget (5 Methods)”How SEO Works: A Simple Model For Confused Marketers
There are zillions of excellent “ultimate guides” and epic resources describing how to do SEO, yet it is still confusing black magic to most marketers.
This post is my attempt at a simple model for understanding how SEO works.
It’s based on my experiences growing traffic at companies like App Annie, Pie (startup acquired by Google) and ReferralCandy. It’s then been further refined from what I see every day at HubSpot.
Continue reading “How SEO Works: A Simple Model For Confused Marketers”